Course Description
The Google Ads Course in Phagwara by TechCADD is designed to provide students and marketers with comprehensive training in Pay-Per-Click (PPC) advertising. As Phagwara is becoming a digital marketing hub in Punjab, this course helps learners master the art of creating, managing, and optimizing Google Ads campaigns for maximum ROI.
Our Best Google Ads Training in Phagwara covers all campaign types, including Search, Display, Video (YouTube), Shopping, and App Ads. Students learn keyword research, bidding strategies, ad copy writing, and audience targeting through live projects and case studies.
TechCADD offers flexible learning options for students, entrepreneurs, and working professionals. Whether you are looking for Google Ads Training near me or a specialized Digital Marketing Course in Phagwara, this program offers hands-on experience on live ad accounts with real budget allocation strategies.
What makes this course unique is the focus on performance marketing. Students learn how to analyze data, optimize conversions, and generate leads effectively. By the end of this course, students will be ready to work as PPC Experts, Digital Marketing Managers, or Freelance Ad Specialists.
What you'll learn
- Learn the complete pipeline of this technology.
- Build real-world projects and portfolio.
- Master industry-standard tools and techniques.
- Get certified and job-ready.
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View CourseWhy Choose Us?
Live Project Training
Learn by managing real ad campaigns and budgets.
Certified Trainers
Training by Google Certified Professionals.
Comprehensive Syllabus
Covers Search, Display, Video, Shopping, and Reframing.
Certification Support
Guidance to clear official Google Ads certifications.
Placement Support
Resume building and interview opportunities.
Updated Content
Course updated with latest Google Ads features and algorithms.
Small Batches
Focus on individual learning and doubt resolution.
Freelancing Support
Learn how to get and manage international clients.
Curriculum
Understanding Paid Advertising vs. Organic SEO; Google Ads auction mechanism; Account creation and interface walkthrough; Setting up billing and payments.
Using Google Keyword Planner; Understanding Match Types (Broad, Phrase, Exact); Negative Keywords and refining traffic; Competitor analysis.
Campaign goals (Sales, Leads, Traffic); Account structure (Campaigns, Ad Groups, Ads); Bidding strategies (Manual vs. Automated); Budget planning and allocation.
Writing compelling ad copies; Ad extensions (Sitelinks, Callouts, Calls); Quality Score and Ad Rank explanation; Responsive Search Ads.
Creating Display Network campaigns; Targeting audiences and placements; YouTube Video advertising formats; Creating responsive display ads.
Google Merchant Center basics; Setting up Shopping Ads; Improving product feeds; App promotion strategies.
Setting up conversion tracking; Understanding tags and triggers; Remarketing lists and audiences; Dynamic remarketing strategies.
Analyzing campaign performance metrics (CTR, CPC, CPA); A/B testing ads and landing pages; Optimization tips for better ROI; Creating custom reports.
Preparation for Google Ads certification exams; Handling client projects; Freelancing tips; Interview preparation.
Career Opportunities
PPC Specialist / Expert
Managing paid ad campaigns for businesses.
Digital Marketing Manager
Overseeing overall digital marketing strategies.
SEM Analyst
Analyzing and optimizing search engine marketing data.
Media Buyer
Planning and purchasing digital ad space.
Freelance Ad Consultant
Managing ads for multiple clients independently.
Performance Marketer
Focusing on driving conversions and sales through ads.
E-commerce Specialist
Managing Shopping ads for online stores.
Agency Owner
Starting a digital marketing agency.
Ad Copywriter
Specializing in writing persuasive ad texts.
Marketing Analyst
Interpreting marketing data to drive decisions.
Frequently Asked Questions
Google Ads is an online advertising platform by Google to display ads on Search, YouTube, and other sites.
Marketing students, business owners, freshers, and professionals.
No, coding is not required for Google Ads.
Yes, students are exposed to live campaign management concepts.
Preparation for Google Search, Display, and Video certifications.
Yes, TechCADD provides 100% placement assistance.
Yes, PPC is a high-demand skill for freelancing.
The course is approximately 4 to 6 weeks long.
Yes, both online and offline modes are available.
Practical focus, expert trainers, and strong placement support.
Student Reviews (5)
Saurabh Gupta
“The Google Ads course at TechCADD is excellent. We worked on live accounts which gave me real confidence. I am now handling ads for my family business.”
Mehak Sharma
“Best practical training for PPC. The trainer explained the bidding strategies and optimization very well. I got certified too!”
Vikram Singh
“I shifted my career from sales to digital marketing after this course. TechCADD supported me with interviews and I got placed as a PPC Executive.”
Anuradhan
“Detailed and in-depth course. From keywords to remarketing, everything is covered. Highly recommended for students.”
Rajeev Verma
“Great learning experience. Small batch size meant I could ask all my doubts. The certification guidance was very helpful.”
